Based on the popular class at Stanford’s Graduate School of Business, this coaching tool will help you and your team harness the power of humor. Help your team tap into their personal humor style to foster greater connection, creativity, resilience, and wellbeing. (Oh, and have some fun!)

After all, humor is serious business.

Join the Waitlist

Easy & Effective

From discovering your humor typology to mining your life for inspiration to unlocking wtih levity, the Humor, Seriously Workbook will help you find your funny.

Backed by Scientific Research

Rediscover levity in your work, family, and relationships. Understand your unique humor style—the style of others—and how to use it effectively.

Designed to Drive Behavioral Change

Apply new techniques and approaches to incorporate humor into otherwise unfunny moments.

Frictionless Learning

Embed humor into your leadership style, and see the nuance and effect it has on others across shifting roles and landscapes.

Customizable Experience

Activate humor in all aspects of your life and create cultures of levity in teams, organizations, and relationships.

…and more!

Humor is Magic

According to research, by the time we enter the workforce, we fall off the humor cliff. Yet research also shows that humor is one of the most powerful tools we have for accomplishing serious work. 

Why? Because humor makes us more competent and confident, unlocks creativity, and boosts our resilience. 

Backed by scientific research and drawing on practices developed over years of teaching and coaching executives, this coaching tool will help you get serious about humor and harness it as the superpower it is. Because science. 

How It Works

This 21-day group coaching experience offers a combination of audio messages and text-based prompts delivered to your team on Slack. Together, they help you identify your humor style and use it to build bonds, defuse tension, boost creativity, and bolster resilience in tough times (yes, 2021, we mean you) and beyond.

Join the Waitlist

Sign up for the waitlist to be notified when the Humor, Seriously Bootcamp for Slack is ready for you and your team.

Get Audio Messages

Receive daily audio messages that show you how to discover your humor style, along with interactive tips, team activities and great examples of taking humor seriously.

Take Humor Seriously

Over the course of 21 days, you’ll discover your new superpower that will help at work and in life. Who doesn’t need more laughter in their life?

About The Authors

About The Authors

Naomi Bagdonas

NAOMI BAGDONAS is a Lecturer at the Stanford Graduate School of Business and an Executive Coach. She helps leaders be more creative, flexible and resilient in the face of change by facilitating interactive sessions for Fortune 100 companies and coaching executives and celebrities for appearances ranging from Saturday Night Live to the Today Show. Formally trained at the Upright Citizens Brigade theatre, Bagdonas performs at comedy venues and teaches improv in San Francisco’s county jail. Her constant stream of foster dogs describe her as gullible and full of treats.

Jennifer Aaker

DR. JENNIFER AAKER is the General Atlantic Professor at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices and how technology can positively impact both human well-being and company growth. Her work has been widely published in leading scientific journals and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. A recipient of the Distinguished Scientific Achievement Award and the MBA Professor of the Year, Aaker counts winning a dance-off in the early 1980s among her greatest feats.

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